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If you’ve got an e-commerce site, it probably SPARKED your interest. If you’re reading this, you most likely are aware that the Internet is filled with websites that sell everything from housecleaning services to car rentals. But beyond that, there isn’t much difference between a brick-and-mortar business and an online one. Both have the same goal — getting their customers to buy more stuff from them. The difference is in how they do it. For example, does your e-commerce site give away things for free? Or is it all about selling merchandise at a profit? Read on to find out more about how to make your e-commerce site more visible on the web.
What can make your e-commerce site more visible?
There are a few things you can do to make your e-commerce site more visible, and we’ll discuss each of them below. Better integrate with the rest of your site — A lot of the time, the only reason your e-commerce site is visible to your customers is because it’s the first page of Google. Make sure that the rest of your site is as click-friendly as possible, and that it’s visible from the get-go. If your e-commerce site has nothing to do with your main site, it will appear lower in the search results, and it will remain invisible to your customers for much longer.
How to make your e-commerce site more visible
Since your e-commerce site is the first impression your potential customers have of your business, it’s important to make it as visible as possible. There are a few things you can do to help your e-commerce site stand out, and make it more likely to be found by your audience. Optimize your title and meta-descriptions — Keyword research is critical to creating a keyword-rich title and meta-descriptions, but many e-commerce sites neglect it. A poor title is just as harmful as a neglectful one — it will do your site no favors and will actually slow down your readers’ site-loading times. Make sure your titles are keyword- Rich and descriptive, and that they include your site’s URL.
SEO and other tricks to help your store stand out
Your store’s page layout and the placement of your featured products affect its search results. Moreover, the general direction of your site’s crawl affects how often your content is crawled and how long it will be listed on Google. These are called search engine optimization (SEO) hacks, and there are many tools that can help you optimize your site. One of the easiest ways to boost your organic search engine results is by using alt tags. These are tags that appear above your featured content, and they include your main keyword.
Offer more value for your readers
How can you make your e-commerce site’s content more valuable to your readers? One effective way is by offering them value for free or at a reduced price. If your products aren’t that valuable to begin with, giving them away for free or at a reduced price will make them more enticing. Doing so will also help you increase your readers’ visits, and it will give you a better chance of converting those visitors into paying customers.
Conclusion
There are a lot of things you can do to make your e-commerce site more visible, and more likely to be found by your audience. From optimizing your title and meta-descriptions to offering more value for your readers, you can make your e-commerce site look more professional and up-to-date by following these tips.
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